You know you need to raise your prices, but the thought of telling clients makes you squirm.
Your to-do list has 47 things on it... and you'll do most of them after hours, in a panic or not at all.
You avoid putting yourself out there, then worry that not enough people know what you offer.
You say yes to extra work before giving yourself time to think.
You keep refining your website, offer or content instead of asking people to work with you.
You seem to operate on two settings: hyperfocus and crash.
You want to grow your business, but not at the expense of your health or peace of mind.


You'll notice when you're dysregulated before you've already sent the email, overcommitted, or cried in the car.
You’ll know which three or four practices help you feel steadier.
You'll stop confusing exhaustion with laziness and overwhelm with poor time management.
You'll start trusting yourself to make business decisions from a calmer place.

Most confidence and productivity advice treats business burnout
as a thinking or behaviour problem that can be solved by...

If it were that simple, you wouldn't be here.
The best strategy in the world is useless to you if you're not able to act on it.
Clamming up, talking too much or immediately offering discounts when asked to name your price
Overthinking your content and ultimately posting nothing
Avoiding difficult conversations
Overdelivering out of guilt or feeling not good enough
Procrastinating on important decisions
Feeling overwhelmed and then losing momentum
These practices can help your body settle, so you have more capacity
to think clearly and choose how you want to respond.
You’ll also begin to understand the patterns and triggers that activate you in the first place.

I'm Cass Dunn.
I'm a clinical and coaching psychologist with two postgraduate degrees and more than two decades of working as a therapist and a coach.
I've published three books and an Audible Original called 'The Imposter Solution'. My Crappy to Happy podcast has over 5 million downloads and sits in the top 1% globally.
I created this free resource because the women I work with kept asking the same question I used to ask myself: "Why can't I just do the thing I know I need to do?"
Drop your name and email.👇🏻 I'll have it in your inbox in less than a minute.