THE REASON YOU STILL DOUBT YOURSELF

HAS NOTHING TO DO WITH HOW COMPETENT YOU ARE.

IT'S BECAUSE YOU'VE BEEN FOCUSED ON FIXING THE WRONG THING

A 6-month psychology informed coaching program for small business owners

who are ready to do the deeper work...

AND FINALLY BUILD A BUSINESS THAT FEELS AS GOOD AS IT LOOKS.

STARTING 3 MARCH, 2026

ARE YOU A SOLOPRENEUR OR SERVICE PROVIDER

WHO STRUGGLES WITH SELF-DOUBT & IMPOSTER SYNDROME?

You're fuelled by your passion for the work you do

You have no shortage of brilliant ideas for your business

You're driven to make a difference

But when you need to...

Raise your prices
Actually sell yourself
Set boundaries with demanding clients
Narrow down and choose a niche
Take action on your ideas

Something happens...

You get caught up in busy work that doesn't move the needle
You overthink and second guess yourself
You take a super quick look at Instagram (and two hours later...)
You cycle between perfectionism & procrastination
You water yourself down so much your message isn't heard.

...and then you blame yourself

I see you overworking, underearning & hiding out

I designed this program for passionate small business owners who...

Are great at what they do but struggle with the business side
Undercharge, overdeliver, and resent working so hard for such little return
Know they need to be more visible but avoid self-promotion
Have the strategies & plans but can't make themselves implement them
Are tired of "mindset work" that doesn't address what's really going on
Want to build a business that doesn't require burning out their nervous system

YOU KNOW YOU NEED TO WORK ON YOUR CONFIDENCE

But what if your lack of self-confidence is a symptom of the real problem, not the cause?

Your imposter syndrome isn't just in your head.

It's in your nervous system too.

Your patterns were formed in early experiences, which taught you that visibility, standing out and taking up space weren't safe.

So now, when you need to be visible... ask for a sale... set a boundary...

YOUR NERVOUS SYSTEM RESPONDS AS IF YOU'RE IN DANGER

AND IT IMMEDIATELY MOVES INTO PROTECTION MODE, IN THE FORM OF...

FLIGHT

You avoid, distract, pivot to something "safer"

FIGHT

You push your way through, only to crash later

FREEZE

You can't think, decide or access your ideas

FAWN

You overdeliver, undercharge, and have no boundaries

THESE AREN'T SIGNS THERE'S SOMETHING WRONG WITH YOU!

They are automatic nervous system responses designed to keep you safe from danger.

The Problem is...

YOUR NERVOUS SYSTEM IS VERY BAD AT KNOWING

WHEN YOU'RE IN ACTUAL DANGER & WHEN YOU'RE NOT.

YOU DON'T NEED A DIFFERENT STRATEGY OR MORE WILLPOWER

YOU NEED A COACH WHO UNDERSTANDS BOTH PSYCHOLOGY AND BUSINESS

This is what Beyond Confident delivers...

Alongside the inner work of healing old emotional wounds, building self-trust and learning to self-regulate, you'll simplify and streamline your business, creating clarity, calm and consistency.

Hello! I'm Cass...

I have decades of experience as a Clinical & Coaching Psychologist and Mindfulness Meditation Teacher. I host the top 1% podcast "Crappy to Happy" and have published three books in the Crappy to Happy series, plus The Imposter Solution audiobook.

I've spent years watching talented, capable, qualified women struggle with all the ways they felt 'not good enough' in their lives. I knew their self-doubt and imposter syndrome was not a mindset issue and that no amount of 'fake it til you make it' was going to help them break these patterns.

In 2021, I created 'Beyond Confident', a program designed to support women to dig deeper, heal their past emotional wounds, regulate their nervous system, recognise their inherent worth and cultivate a grounded sense of inner safety and self-trust.

My work integrates nervous system regulation, self-compassion, parts work, attachment theory, and ACT. It's evidence based while also being deeply intuitive because there is no one-size fits all approach to personal healing.

OH, AND I'M ALSO A SERIAL ENTREPRENEUR WHO HAS BEEN SELF-EMPLOYED SINCE 2003.

I know from personal experience the challenges of working for yourself!

Here's what past students have said...

★ ★ ★ ★ ★

I have found the program very helpful for understanding Imposter Syndrome and how to deal with it. I would definitely recommend the program to others.

Frances B.

★ ★ ★ ★ ★

I’m finding this course very insightful and super helpful and couldn’t have come at a better time in my life.

★ ★ ★ ★ ★

I can’t speak highly enough of the program and would highly recommend it. If you instantly find yourself feeling like this problem is right for you, then trust me...sign up and take part in the program as you’ll find it extremely helpful and practical. The program has helped me understand how this has affected my life and given me the tools to manage and proceed forward to live a more fulfilling life.

Mel R.

ok, so how is this program different?

Beyond Confident 2.0 goes beyond surface level solutions

to tackle imposter syndrome by

Uncovering the early experiences and conditioning that created your self-doubt patterns in the first place
Healing the emotional wounds beneath your imposter thoughts & feelings so those patterns lose their grip
Building your capacity to regulate your nervous system so you can act from clarity and self-trust instead of fear
Learning to make business decisions from a place of genuine self-confidence, not reacting, second-guessing and white-knuckling through your doubts.

What's included in the program?

Your Comprehensive Course Material

Everything is here, in bite-sized lessons for the busy entrepreneur with ADHD tendencies. Take it at your own pace.

Phase 1.

The Foundation

💡 This is where the lightbulb moments happen. You'll finally understand your imposter thoughts & feelings aren't due to a lack of competence, but because of patterns formed long before you started your business. This phase gives you the framework that changes everything.

Why self-doubt, procrastination and playing small have nothing to do with how capable you are
How your past experiences quietly run your business decisions — and what to do about it
The 3A Approach: the simple framework you'll use for every stuck point from here on
Your Business Baseline Assessment — a revealing snapshot of where your patterns show up most
Your personal roadmap: know exactly where to focus for maximum transformation nervous system patterns hijack your business

Phase 2.

Your Regulation & Healing Toolkit

Understanding why you're stuck is powerful. But lasting change requires doing the deeper work of healing the old emotional wounds that created these patterns in the first place. This phase gives you the practical tools to do exactly that

How to calm your body and mind in the moments that matter most — before they cost you a client, a boundary, or a sale
The mindset tools that actually work when positive thinking doesn't
Parts work: a gentle, powerful way to heal the inner critic that keeps telling you you're not enough
Identity upgrade: how to stop performing confidence and start genuinely feeling it
Re-parenting strategies: give yourself what you needed back then and watch your business change

Phase 3.

Your Personalised Pathway

Old patterns don't show up the same way for everyone. In this phase you choose the business areas where your self-doubt hits hardest and do the targeted healing work that moves the needle for you specifically.

Pricing & worth
Visibility & being seen
Boundaries & energy management
Perfectionism & done-over-perfect
Sales & asking
Delegation & letting go
Receiving & allowing success

Group Calls

Community

Live + Recorded

This is where the real breakthroughs happen. We meet live 2–3 times each month in a private space where you can bring your real stuff... the client you're dreading, the price you can't bring yourself to charge, the boundary you keep letting slide. All calls are recorded with transcripts so you never miss a thing

Deep-dive coaching on the concepts that are shifting your thinking
Hot seat coaching: Bring your most pressing stuck point and leave with clarity
Skills practice so the tools actually become second nature
Can't make it live? Catch the full recording with summary and transcript

You're not alone

One of the most healing things about this work is realising you're not the only one. This private community connects you with other smart, capable business owners who are doing the same deep work. People who get it without you having to explain yourself.

Ask questions and get support between calls. No waiting until next session
Share your wins with people who truly understand what they cost you to achieve
Normalise the hard stuff so shame loses its grip
Show up as a work-in-progress without judgement

WHY IS THERE A FOUNDING MEMBER PRICE?

You'll be joining the first cohort of the new business-focused version of this programme. Your feedback shapes future iterations, which makes your participation genuinely valuable to me.

That's why you get...

✔︎ special pricing

✔︎ extended access time

✔︎ bonus AI training

I had Masters degrees, academic excellence awards, years of experience and hundreds of clients who told me I'd changed their lives.

But I still always felt like other people were the 'real' experts.

No matter how much I achieved, I found it hard to internalise my success. So I pushed myself to work longer and harder, to study more and DO more, hoping that eventually I'd feel like I was qualified or smart enough to deserve my success.

Talk about EXHAUSTING!

And when I achieved big goals, I'd play down my accomplishments by saying things like, "Well if I can do it, anyone can!"

I used all the tools I had but something was missing

As a psychologist and a coach, I believe we all have the power to transform our experience of life by learning to manage our thoughts and feelings. I HAVE changed my life using the same tools I was teaching to my clients.

But those imposter thoughts and feelings were so hard to budge!

No matter how much work I did, there was always a tiny part of me that held onto stubborn feelings of unworthiness, so I was always second guessing myself.

The worst part is I could never actually enjoy the success I achieved, because I never truly believed it could last.

I knew the problem was deeper than just my mindset

Imagine your life and business in six months...

You wake up knowing there's white space in your calendar so you can start your day calmly.
You know the value you offer and feel confident to quote your prices knowing that a rejection of your services has nothing to do with you.
You have clear boundaries that you feel comfortable to enforce and people respect you for it.
You have consistent marketing rhythms so that you're visible to your dream clients without needing to be constantly online.
You work fewer hours and earn more. Your evenings and weekends are free so you can truly switch off.
You feel calm, grounded, and in control.
Your business finally feels streamlined and sustainable.

This isn't fantasy.

It's what happens when you start operating from a calm, grounded, regulated state.

Every coach or mentor giving advice on this topic says you need to work on your mindset, change your limiting beliefs or 'fake it til you make it!'

But no matter how much of this 'mindset' work I did, I stayed STUCK in self-doubt, over-thinking, over-working or else paralysed by procrastination.

Finally...

I found the answer.

I realised that it's not just your thoughts and feelings that are impacted by your childhood experiences but your entire nervous system that's programmed to send messages from your body to your brain, it became very clear to me that no amount of trying to change your thinking is ever going to solve this problem.

The only way to shift those deep rooted, pervasive feelings of fear, self-judgement and unworthiness is to unlock and release the emotions stored in your body. When you combine the very best that modern neuroscience and psychology has to offer with deepening your connection to your intuitive self, you supercharge your self-confidence and become truly unstoppable.

What it's really worth?

When you consider what private psychology-informed coaching costs, how much time you've already spent trying to solve this problem on your own, the lost revenue from missed opportunities and low-balling your prices... not to mention the cost to your peace of mind, this investment makes sense.

And as a founding member you're getting so much more than anyone who joins after you.

HERE'S HOW TO SECURE YOUR SPOT

PAY IN FULL

BEST VALUE

6 mths Live Group Coaching

Complete Expert-led Curriculum

Evidence based tools & strategies

Private supportive community

Pay upfront & save

AU$2,500

PAY IN FULL

3-PAY OPTION

PAY OVER THREE MONTHS

✔️

Spread payments over 3-mths

AU$875

3 X MONTHLY INSTALMENTS

6-PAY OPTION

MOST FLEXIBLE

✔️

Cash-flow friendly 6-pay option

AU$475

6 X MONTHLY INSTALMENTS

Hold up!

FOUNDING MEMBERS GET THESE THINGS TOO 👇🏻

🎁 BONUS 3 x 1:1 Coaching Calls with Cass (Value $900 AUD)

Because no two people arrive at this work the same way.

These three private calls mean your experience is personalised to your specific history, patterns, and business goals.

Onboarding call

Review your business baseline assessment
Identify your dominant patterns
Map your personal history and triggers
Co-create your primary business goal
Recommend which modules to prioritise

Mid-way progress call

Assess your capacity growth and business progress
Adjust your goals to match your expanding capacity
Identify remaining stuck points
Troubleshoot anything that needs deeper attention

Completion call

Review your progress against your baseline
Celebrate your capacity gains
Create your post-programme sustainability plan
Clarify what support you need going forward and how to access it

🎁 BONUS Extra 6 Months

Intensive Support (Value $990 AUD)

As a bonus for joining the program as a founding member, you will get an additional 6-months of access to the calls and community for no additional fee.

12 months community access
12 months of live calls and support
Lifetime access to all the course materials and resources

🎁 BONUS AI Training:

SAVE HOURS OF TIME (Value $500 AUD)

🗝️ Learn to use AI tools to handle the time-sucking tasks that drain your time & energy.

⏱️ Reclaim HOURS every week when you create automated systems and workflows.

⭐️ This is a game changer for solo business owners ⭐️

Total bonus value $2390 AUD included free for Founding Members

My Promise To You

14-Day Peace of Mind Guarantee

I know investing in yourself, especially when self-doubt is part of the picture, takes some courage so I want to make this feel like a safe decision for you.

If you join the program, show up to your onboarding call and within 14 days of your start date, you genuinely feel it's not a right fit for you, I'll refund your investment (minus payment processing fees).

I'm not here to take your money. I genuinely want to help you build a business and life that feels as good as it looks. If you're not feeling it in the first two weeks, just email us at [email protected] to let us know. No hard feelings.

Just to recap...

here's a summary of what's included...

Foundation training + personalised learning path ($990 value)
Three private 1:1 coaching calls with me ($900 value)
Three live group coaching calls per month ($990 value)
Private community access ($600 value)
BONUS AI Training program ($500 value)
Additional 6 months of calls & community access
Lifetime access to all learning materials & resources

TOTAL INCLUDED VALUE $4000+

YOUR FOUNDING MEMBER INVESTMENT: $2500 AUD

Got questions?

I've bought programs before and never finished them. How will this be any different?

We've all had this experience and it's the reason I stopped selling fully self-paced online programs. This is a high contact program with weekly group calls, a private community and even one-on-one coaching with me. By keeping the group small, I'm able to check in with you regularly and help you to navigate any obstacles that you might encounter to ensure you succeed. I'm invested in your success.

How much time will I need to commit?

All pre-recorded lessons are no more than 10-15 minutes with a focus on implementation. The self-paced structure gives you flexibility to spend more or less time watching content, depending on your week by week schedule. When you get to the business modules, you can 'choose your own adventure' by focusing on the areas where you need most help.

What's the refund policy?

Due to the digital nature of the program, we're not obliged to offer refunds after you've accessed the content. However, as a gesture of goodwill, if you decide within 14 days of the program start date that you do not wish to continue for any reason, we will refund your investment minus £50 (equivalent $100AUD) for admin and payment processing fees. Full terms and conditions are available here.

What if I can't make the live call times?

All calls are recorded and will be available with summaries and transcripts for you to catch up on. We try to vary the call times to cater to everyone's schedules.

Is there a payment plan?

Absolutely. You can choose to pay upfront or spread payments over 3-months or 6-months.

How long are the one on one coaching sessions?

Private coaching sessions with me are 1-hour each, the same as my standard private coaching sessions.

Is this therapy, personal coaching or business coaching?

It's none of those and also kind of all of them.

I bring my background as a clinical and coaching psychologist to help you understand why you're stuck, but it isn't therapy or a substitute for mental health treatment.

We're not here to diagnose anything or unpack every chapter of your life. We're focusing on specific patterns (formed early, repeated often) that are quietly running the show in your business and your life.

It's also not business coaching in the traditional sense, although I will help you identify the bottlenecks in your business and support you to get clarity and take more strategic, thoughtful action to build a healthy, profitable business.

I don't have childhood trauma. Will this program suit me?

Almost certainly, yes. When people hear 'early conditioning' or 'childhood patterns' they often picture serious neglect, abuse or major loss, but that's not what we're talking about here.

Early conditioning refers to the subtle, repeated messages we all absorbed about who or what we needed to be in order to get love, acceptance and approval. You could have had a perfectly happy childhood and still developed the belief that you needed to work hard, stay quiet or prove yourself to avoid disappointing someone.

There are many very common adaptive patterns that served you as a child which are now sabotaging your success and happiness. That's what we're here to unlock and transform.

What happens if I haven't achieved my goals after 6 months?

Six months is enough time to do genuinely transformative work. The good news is that Founding Members will actually get 12 months of access to our community and group calls. (And of course you have lifetime access to the program content and resources. That's not going anywhere!)

If your time comes to an end and you feel like you'd still benefit from being present for group coaching calls and being part of the community, you will have the option to stay on for a small re-joining fee.

The reason I put a time limit on access to the community and group coaching is so that everyone who is in the community is there because they genuinely want to be there and continue to get value. It's entirely up to you how long you would like to stay once you're in.

Got questions?

Is this therapy, personal coaching or business coaching?

It's psychology-informed business coaching. We work on your actual business (pricing, visibility, sales, boundaries) but we address the nervous system patterns that make those things feel impossible. I'm a psychologist by training, but this isn't therapy. It's applied psychology for business growth.

I don't think I have any childhood trauma, so will this program suit me?

While we work with how your history shows up in your business, you don't need to have experienced anything overly traumatic to benefit. If you struggle with self-doubt, people-pleasing, perfectionism, or avoidance in business contexts, this approach will help.

What if I haven't achieved my goals after 6-months?

The core program is 6 months but there will be options to continue in the group after that. This gives you time to build capacity, practice in real business contexts, and integrate the work deeply. After you exit the program, you still have lifetime access to the pre-recorded course materials and resources.