Solopreneurs & Service Providers
IS SELF-DOUBT SABOTAGING YOUR BUSINESS
capping your revenue & destroying your peace?
Beyond Confident is a 6-month group coaching program where
psychology (the inner healing work) meets strategy (outer business success)
We're starting in February
AS A SMALL BUSINESS OWNER, YOU CARRY A LOT.
You're fuelled by love for what you do. You're full of ideas. You're driven to be of service.
BUT WHEN IT COMES TIME TO...
Raise your prices
Show up consistently
Stop overdelivering
Actually sell your services
Set boundaries with demanding clients
YOU JUST. CAN'T. MAKE. YOURSELF. DO IT.
As soon as it's time to take action, something happens...
Your stomach clenches
Your mind goes blank
You suddenly need to update your website or tidy your desk
You take a super quick look at Instagram (and two hours later...)
Or you do the thing, but you water yourself down so much it doesn't actually work.
And then you blame yourself and wonder why you keep doing this.
What if I told you this is not your fault?
You are not hopeless, disorganised, lazy,
unmotivated or unprofessional.
You definitely do not have a "mindset" issue.
And maybe your struggles with
self-confidence
are actually a symptom of the real problem, not the cause.
What's really happening here?
Your Nervous System is Hijacking your Business!
You see, when you need to do normal business activities like...
BE VISIBLE
or ASK FOR MONEY
or SET A BOUNDARY
... your nervous system detects a threat to your safety.
And it instinctively moves to PROTECTION in the form of:
FIGHT
You push and force your way through, only to crash later
FLIGHT
You avoid, distract, pivot to something "safer"
FREEZE
You can't think, decide or access your ideas
FAWN
You overdeliver, undercharge, and apologise for existing
All of this happens outside your conscious awareness
AND NO AMOUNT OF MINDSET WORK
WILL OVER-RIDE YOUR NERVOUS SYSTEM
You try so hard to be confident,
to change your thoughts,
take bold action...
but you keep repeating the same old patterns.
What if you could grow your business & your confidence
by healing your nervous system?
✔︎ LEARN to recognise your nervous system patterns before they hijack your behaviour
✔︎ BUILD capacity to stay calm and regulated through pricing conversations, visibility, and sales
✔︎ HEAL the conditioning and wounds that keep you undercharging and overdelivering
✔︎ MAKE business decisions from grounded self-trust rather than fear-based reactions.
Do the inner healing work
to become grounded, calm and confident.
So you can create a simple, spacious, sustainable business that
aligns with your values and supports your lifestyle.
I had Masters degrees, academic excellence awards, years of experience and hundreds of clients who told me I'd changed their lives.
But I still always felt like other people were the 'real' experts.
No matter how much I achieved, I found it hard to internalise my success. So I pushed myself to work longer and harder, to study more and DO more, hoping that eventually I'd feel like I was qualified or smart enough to deserve my success.
Talk about EXHAUSTING!
And when I achieved big goals, I'd play down my accomplishments by saying things like, "Well if I can do it, anyone can!"
I used all the tools I had but something was missing
As a psychologist and a coach, I believe we all have the power to transform our experience of life by learning to manage our thoughts and feelings. I HAVE changed my life using the same tools I was teaching to my clients.
But those imposter thoughts and feelings were so hard to budge!
No matter how much work I did, there was always a tiny part of me that held onto stubborn feelings of unworthiness, so I was always second guessing myself.
The worst part is I could never actually enjoy the success I achieved, because I never truly believed it could last.
I knew the problem was deeper than just my mindset
Every coach or mentor giving advice on this topic says you need to work on your mindset, change your limiting beliefs or 'fake it til you make it!'
But no matter how much of this 'mindset' work I did, I stayed STUCK in self-doubt, over-thinking, over-working or else paralysed by procrastination.
Finally...
I found the answer.
I realised that it's not just your thoughts and feelings that are impacted by your childhood experiences but your entire nervous system that's programmed to send messages from your body to your brain, it became very clear to me that no amount of trying to change your thinking is ever going to solve this problem.
The only way to shift those deep rooted, pervasive feelings of fear, self-judgement and unworthiness is to unlock and release the emotions stored in your body. When you combine the very best that modern neuroscience and psychology has to offer with deepening your connection to your intuitive self, you supercharge your self-confidence and become truly unstoppable.
I'm Cass Dunn.
I've taken everything I've learned from working with thousands of people as a clinical and coaching psychologist, mindfulness meditation teacher and author to bring this program to you.
I've used these skills in my own life to escape a life of burnout and busyness and create one that is more intentional, less hurried and far more joyful.
I've let go of perfectionism, overwork and overwhelm... and so can you!
I'd love to show you STEP BY STEP how to conquer the fear and self-doubt that's holding you back...
How to harness your innate, unlimited wisdom and creative potential so that you experience the freedom and ease you crave and so that you can enjoy the success you deserve.
AND you’ll have lifetime access to the materials, plus one full year of live support and coaching calls so you can go at your own pace or jump back into the training, coaching and resources whenever you need.
Founding Members save $1000
PLUS get an extra 3-months access for no extra cost
PLUS 1:1 coaching included (value: $1000)
JOIN FOR $3500 $2500 AUD
PROVEN Strategies
REAL Results.
Discover how people just like you are overcoming self-doubt and fear and finally believing in themselves and living with more confidence, joy and personal power.
What other participants have said
© Cass Dunn Coaching Psychologist Ltd. | 2026 Terms & Conditions
What services do you offer?
We offer 1:1 coaching, group programs, clarity sessions, and personalized growth plans designed to help you move forward with purpose.
How do I get started?
Start by booking a free discovery call. We’ll explore your goals and see if our coaching is the right fit for you.
Do you offer virtual sessions?
Yes! All coaching sessions are held virtually via Zoom, so you can join from anywhere in the world.
How often do sessions take place?
Most clients meet weekly or bi-weekly, depending on their goals and coaching plan. We’ll decide what cadence works best for you.
How long is each session?
Sessions typically last 60 minutes, allowing time for deep conversation, reflection, and action planning.
Is coaching confidential?
Absolutely. Everything shared during coaching is kept private and confidential in a safe, judgment-free space.
Do you offer payment plans?
Yes — we offer flexible payment options for coaching packages to make support accessible and stress-free.
What’s your cancellation policy?
We ask for 24-hour notice for any rescheduling. Missed or late-cancelled sessions may be charged depending on your plan.