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S9 Ep28 – Challenging Toxic Wellness Culture and Gender Rules with Steph Claire Smith

Steph Claire Smith is a model, a business owner, author, podcast host, and she is a wife and mum to two-year-old Harvey.

Together with her best friend Laura Henshaw, Steph co-founded KIC (formerly known as Keep It Cleaner): a wellness app with a mission to kick toxic wellness rules out the window.


In this episode, you’ll learn about the following topics related to toxic wellness culture and gender rules:

  • where KIC all began
  • why this mission matters so much to her
  • the gender bias she experiences as a founder and also the primary breadwinner in her family
  • and the big plans that she and Laura have for the future of KIC.


Steph is generously offering you a free month access to the KIC app (which includes over 1000+ workouts, recipes, meditations and more). To take advantage of this offer, download the KIC app wherever you get apps, or go to kicapp.com. The discount code to use for your one month free trial is KIC1MONTH.

Get to know more about Steph by following her socials:

TikTok: @steph_claire_smith

Instagram: @stephclairesmith

Facebook: Steph Claire Smith


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