Hi! I'm Cass

Thanks for being here!

For over 20 years I've worked as a coach, therapist and mindfulness meditation teacher, helping people to find their way out of emotional and psychological struggles, so they can be free to live a life that is happier, more fulfilling, authentic and meaningful.

In 2017, I closed my private psychology practice to focus on sharing psychological ideas and tools with a wider audience.

I began creating online programs, launched a podcast and wrote books, because I believe that the tools and strategies I was teaching people in our private sessions should be available to everyone.

I thought if more people had access to evidence-based information and practical strategies grounded in the science of psychology and neuroscience, maybe less people would end up in a therapy office.

... and I've continued with that mission ever since.

My current obsession

A few years ago, I created a low-priced membership to support people during the pandemic. Each month we covered a different topic focusing on how to live with less stress and more peace.

We explored topics like perfectionism, body image, people pleasing and procrastination (all the usual things people struggle with.)

When we dug into the topic of Self-Doubt and Imposter Syndrome I was struck by how many women suddenly realised that this was the central issue underpinning all of their other struggles, and that it infiltrates every aspect of their life.

I decided to put the membership on hold so that I could devote my time to creating a solution to the pervasive feelings of self-doubt and unworthiness that so many people experience.

My signature group coaching program, Beyond Confident was born.

What I do now

Since moving to London in 2022, I've opened up spaces to work with individual clients in Australia and around the world.

Being located outside of Australia where I'm registered as a psychologist means my works falls into the category of Coaching; however my clients appreciate my clinical psychology background and the work we do together draws on all my experience, both as a therapist and a coach.

I continue to host my beloved Crappy to Happy podcast, which has been running since 2017 and has many thousands of loyal listeners around the world.

I have refined and updated my online program, Beyond Confident. Right now, I'm conducting research to better understand the needs of entrepreneurs and business owners whoso that I can tailor the program and results even more.

MY QUALIFICATIONS

It's not that I think formal qualifications are necessary for someone to be a great coach. I do think that being a licensed mental health professional or an ICF accredited coach means you are obliged to work to a higher standard of ethical conduct and professional practice.

Here are my formal qualifications and some of the extra certifications I have. This doesn't include the hundreds of hours of professional development I'm required to undertake in order to maintain my registration as a psychologist in Australia.

  • Master of Psychology (Clinical)

  • Master of Science (Coaching Psychology)

  • Graduate Diploma in Psychology

  • Bachelor of Applied Science (Applied Psychology)

Mindfulness Based Cognitive Therapy, Acceptance & Commitment Therapy, Emotional Freedom Technique (EFT), Emotionally Focused Therapy for Couples, Registered Circle of Security Parent Educator, Schema Therapy, Compassion Focused Therapy, Somatic Therapy, 200hr Yoga Teacher Training.

On a personal note

In 2022, my family swapped our laid back beach lifestyle on the Sunshine Coast in Queensland, Australia for the vibrant metropolis of London, UK.

Fortunately, my business is fully portable so I continue to do the work I love, which is coaching individuals and groups, publishing my podcast and creating and sharing content that supports people to live their most fulfilling and meaningful life.

I was diagnosed with ADHD in 2024 and have a particular affinity with creative and entrepreneurial women who know the struggle of too many ideas and too little focused attention to execute most of them.

Can we stay in touch?

Happiness + Confidence is what I'm about.

If that's of interest, I'd love you to join my mailing list!

London based coaching psychologist supporting creative entrepreneurs to overcome self-doubt and imposter syndrome.

Create unshakeable self-confidence.

Charge what you're worth.

Achieve what you know you're capable of.

Copyright 2025. Cass Dunn Coaching Psychology. All Rights Reserved.