Is self-doubt holding you back?
I help creative, entrepreneurial women to overcome imposter syndrome
by doing the deeper healing work to cultivate grounded, lasting self-confidence.
Psychology + Strategy = Results
I've put together a FREE bundle of confidence boosting resources!
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Hi, I'm Cass
I'm a clinical & coaching psychologist from Australia, now based in London. I work with ambitious high achievers & small business owners who struggle with self-doubt and imposter syndrome and who know the problem runs deeper than just their 'mindset'. We do the inner healing work to cultivate genuine, lasting self-belief and self-trust so that you can stop self-sabotaging and achieve the results you're capable of.
Stop second guessing every decision
Break the perfectionism / procrastination cycle
Overcome your resistance to visibility and self-promotion
Free yourself from the paralysis of overthinking
Achieve success without burning out
Trust in your vision and values to live a purposeful, meaningful, fulfilling life
These are all the ways I can help you achieve this...
With 5 million downloads, Crappy to Happy is your weekly dose of inspiration, education and support. I'm like your wisest, kindest best friend (but with actual qualifications) always here when you need a pep-talk or some solid life advice backed up with research.
NEW & UPDATED!
Group coaching program for entrepreneurs who struggle with self-doubt & self-sabotage. Inner healing work meets business strategy, with live coaching, community and a transformational learning pathway. Book a call to find out more!
Creating the self-confidence you want, overcoming self-sabotage or even just learning to manage your stress and cultivate inner peace is an ongoing process.
Find out more about coaching and book a call to see if it's the right fit for you.
Ready To Start Building Real Confidence?
I've put together a free Confidence Toolkit with practical tools to help you overcome self-doubt, stop self-sabotaging, and start showing up as the person you know you can be.
I've published three books in the Crappy to Happy series
With a background in Positive Psychology and Coaching Psychology, I share what actually works when it comes to being happier in life, at work and in your relationships.
These books are small but mighty. Designed to be easy to read, no fluff or filler, no academic jargon... just real life, practical strategies to help you create a life that is more fulfilling and meaningful.
There's one for life in general, one for work and one for relationships (not just romantic relationships but friends and family too).
And an Audible Original on how to overcome imposter syndrome
Frustrated with the amount of limited, unhelpful advice available, I created an audiobook sharing my signature five-step framework for how to do the deeper work and achieve genuine, lasting change.
You can listen for free on Audible (grab a 30-day free trial if you're not already a subscriber).
I've done quite a lot of work in media including print, radio and TV.
From The Blog
Is Your Nervous System Hijacking Your Business?
A dysregulated nervous system could be the real reason your business isn't growing. Learn the signs of fight, flight, and freeze in your work habits and discover how to build resilience from the insid... ...more
Entrepreneurship ,Nervous System Regulation
January 19, 2026•6 min read
Three habits to create momentum without burning you out
If you struggle with inconsistent progress in your business try using these three pillars as the foundation for sustainable success. ...more
ADHD ,Entrepreneurship
January 06, 2026•5 min read
Are you a burnt-out business owner? Maybe it’s your ADHD
Are you a female entrepreneur with ADHD feeling constantly burnt out? Discover the link between your unique brain wiring and business burnout, and learn how to thrive with expert strategies for simpli... ...more
ADHD ,Entrepreneurship
December 10, 2025•6 min read
Can we stay in touch?
I try to send an email every week or two.
You'll get some good tips from a therapist/coach (that's me),
updates on what's on the podcast and random life updates occasionally.
It's a bit of a mixed bag really.
London based coaching psychologist supporting creative entrepreneurs to overcome self-doubt and imposter syndrome.
Create unshakeable self-confidence.
Charge what you're worth.
Achieve what you know you're capable of.
Copyright 2026. Cass Dunn Coaching Psychology. All Rights Reserved.